Welcome to the border of South Texas and Mexico. "Bienvenido a la frontera!" We are a field service organization offering our services to the marketing research industry. We provide access to the heavily Hispanic (mostly Mexican or Mexican-American) citizens of the Lower Rio Grande Valley area on both sides of the river...y en el interior de Mexico.

Experience Counts

We've been serving the needs of our research clients from across the U.S. and Mexico since 1989. Our experience in recruiting for focus groups runs to hundreds of groups and thousands of participants. Positive results with three regional malls in McAllen, Harlingen, and Brownsville, as well as in Laredo assure ready compliance for intercept studies. We have a reputation with our many satisfied customers as being a "can do" organization. We know how important completion dates (and budgets) are to our clients and strive to meet them. No mañana attitudes here!


Hispanic Focus Unlimited offers a fully equipped focus group facility with separate viewing area, sound system, and audio/video recording equipment. Simultaneous viewing at the client's home or office is optional using Active Group™ The focus group room is a large 14'x25' room with a raised viewing room that is 14'x12' separated by a one-way mirror. This room will seat eight to ten people comfortably. There is also an adjacent client room with remote television monitoring facilities. A test kitchen is under development as well as a second focus group room.

Factoids on South Texas area:

  • 85/15 Hispanic/Anglo ethnic mix
  • The fastest growth area in Texas
  • Third fastest growth area in the U.S.
  • Current South Texas population over 1.2 million, plus 1.5 million across the border in Mexico,
  • Diverse, yet linked communities, for specific test marketing and sampling.
  • Winter home to more than 120,000 retirees
  • Major shopping/vacation area for Mexican Citizens.
  • Near to South Padre Island...a major Spring Break survey opportunity.

  • Bi-lingual interviewers.
  • Audits and surveys.
  • Mystery shopping.
  • Spanish questionnaire development.
  • Mock Trials
  • Legal Focus Groups
  • Test Kitchen
  • Taste Tests
  • Music Tests
  • Hispanic Focus Group Moderator
  • Consumer Research
  • Mall Intercepts

Give us a try!

We can get the job done...on time and within the budget. Call for a list of some of our satisfied customers. We're sure that if you want to know about the behavior and attitudes/opinions of the Hispanic market, you'll be pleased with us. Hispanics are our primary Focus!


Email: hispanicfocus@aol.com

    • Hispanic Focus Unlimited
      Ruben Cuellar, CEO
      28219 Joed Road
      La Feria, TX 78559
      (956)797-4211 or
      (956) 501-4211 - Mobile
      (956)797-4244 FAX

    Hispanic Focus Unlimited
    Elda Cuellar, VP
    Focus Group Facilty
    303 W. Park Ave.
    Pharr, TX 78577
    (956) 783-9907
    (956) 792-4413 - Mobile
    (956) 782-6574 FAX

Last Modified June 17, 2010

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