"Bienvenido a la frontera!"
Welcome to the border of South Texas and Mexico.
We are a field service organization offering our services to the marketing research industry.
We provide access to the heavily Hispanic (mostly Mexican or Mexican-American) citizens of the Lower Rio Grande Valley area on both sides of the river...y en el interior de Mexico.
- We've been serving the needs of
our research clients from across the U.S. and Mexico since 1989.
- Our experience in recruiting for focus groups runs
to hundreds of groups and thousands of participants.
results with three regional malls in McAllen, Harlingen, and
Brownsville, as well as in Laredo assure ready compliance for
- We have a reputation with our many satisfied
customers as being a "can do" organization.
We know how important
completion dates (and budgets) are to our clients and strive
to meet them. No mañana attitudes here!
Hispanic Focus Unlimited offers
a fully equipped focus group facility with separate viewing
area, sound system, and audio/video recording equipment. Simultaneous
viewing at the client's home or office is optional using Active
Group™ The focus group room is a large 14'x25' room with
a raised viewing room that is 14'x12' separated by a one-way mirror.
This room will seat eight to ten people comfortably. There is also
an adjacent client room with remote television monitoring facilities.
A test kitchen is under development as well as a second focus group
Factoids on South Texas area:
- 85/15 Hispanic/Anglo ethnic mix
- The fastest growth area
- Third fastest growth area in the U.S.
- Current South Texas population
over 1.2 million, plus 1.5 million across the border in
- Diverse, yet linked communities, for specific test marketing and sampling.
- Winter home to more than
- Major shopping/vacation area for Mexican Citizens.
- Near to South Padre Island...a major Spring Break survey opportunity.
- Bi-lingual interviewers.
- Audits and surveys.
- Mystery shopping.
- Spanish questionnaire development.
- Mock Trials
- Legal Focus Groups
- Test Kitchen
- Taste Tests
- Music Tests
- Hispanic Focus Group
- Consumer Research
- Mall Intercepts
Give us a try!
We can get the job done...on time and within the budget. Call for a list of some of our satisfied customers. We're sure that if you want to know about the behavior and attitudes/opinions of the Hispanic market, you'll be pleased with us. Hispanics are our primary Focus!
March 25, 2019
Hispanic Focus Unlimited
Sergio Cuellar, CEO
28219 Joed Road
La Feria, TX 78559
(956) 501-4211 - Mobile
Hispanic Focus Unlimited
Elda S. Cuellar, VP
Focus Group Facilty
Pharr, TX 78577
(956) 792-4413 - Mobile
(956) 782-6574 FAX