"Bienvenido a la frontera!"

Welcome to the border of South Texas and Mexico.

We are a field service organization offering our services to the marketing research industry.

We provide access to the heavily Hispanic (mostly Mexican or Mexican-American) citizens of the Lower Rio Grande Valley area on both sides of the river...y en el interior de Mexico.

Experience Counts

  • We've been serving the needs of our research clients from across the U.S. and Mexico since 1989.
  • Our experience in recruiting for focus groups runs to hundreds of groups and thousands of participants.
  • Positive results with three regional malls in McAllen, Harlingen, and Brownsville, as well as in Laredo assure ready compliance for intercept studies.
  •  We have a reputation with our many satisfied customers as being a "can do" organization.

We know how important completion dates (and budgets) are to our clients and strive to meet them. No mañana attitudes here!


Hispanic Focus Unlimited offers a fully equipped focus group facility with separate viewing area, sound system, and audio/video recording equipment. Simultaneous viewing at the client's home or office is optional using Active Group™ The focus group room is a large 14'x25' room with a raised viewing room that is 14'x12' separated by a one-way mirror. This room will seat eight to ten people comfortably. There is also an adjacent client room with remote television monitoring facilities. A test kitchen is under development as well as a second focus group room.

Factoids on South Texas area:

  • 85/15 Hispanic/Anglo ethnic mix
  • The fastest growth area in Texas
  • Third fastest growth area in the U.S.
  • Current South Texas population over 1.2 million, plus 1.5 million across the border in Mexico,
  • Diverse, yet linked communities, for specific test marketing and sampling.
  • Winter home to more than 120,000 retirees
  • Major shopping/vacation area for Mexican Citizens.
  • Near to South Padre Island...a major Spring Break survey opportunity.

  • Bi-lingual interviewers.
  • Audits and surveys.
  • Mystery shopping.
  • Spanish questionnaire development.
  • Mock Trials
  • Legal Focus Groups
  • Test Kitchen
  • Taste Tests
  • Music Tests
  • Hispanic Focus Group Moderator
  • Consumer Research
  • Mall Intercepts

Give us a try!

We can get the job done...on time and within the budget. Call for a list of some of our satisfied customers. We're sure that if you want to know about the behavior and attitudes/opinions of the Hispanic market, you'll be pleased with us. Hispanics are our primary Focus!


Hispanic Focus Unlimited

Ruben Sergio Cuellar, CEO
Home Office: 28219 Joed Road
La Feria, TX 78559
(956) 501-4211 - Mobile
(956)797-4244 FAX

Hispanic Focus Unlimited






Elda S. Cuellar, VP
Focus Group Facilty
303 W.
Newcombe Ave. Pharr, TX 78577
(956) 783-9907 (956) 792-4413 - Mobile
(956) 782-6574 FAX

 Email: Ruben@hispanicfocusunlimited.com

Copyright notice March 25, 2019

Website by: The Apex Marketing Services